LinkedIn has made hashtags clickable inside its mobile app. The key to getting your posts discovered is similar to how it works on other social networks – using keywords in your blog post title, body content and (most important) creating hashtags. The recent news that LinkedIn has now made it easy for users of its mobile app to search for specific news stories and blog posts based around certain topics or keywords is a dream come true for inbound and content marketing practitioners. You can even filter searches by where people went to college and play the alumni card! Publishing on LinkedIn = Massive Opportunity You can refine your search results by job title, industry type, zip code and a bevy of other filters. The most underutilized and misunderstood part of LinkedIn’s entire platform is its powerful internal search engine.įor example, you can use LinkedIn’s advanced search features to find hyper-targeted, hyper-specific lists of the exact clients, customers or investors you want to connect with. LinkedIn Wants to Be Google for Professionals With its recent announcement that every piece of content (status updates, posts, etc.) published on the platform is now easily searchable and sortable via its mobile app, LinkedIn just pulled up a chair next to Google and Bing as a legitimately powerful search engine for professionals. When you have a virtual treasure trove of personal data on more than 450 million professionals in 200 countries, along with millions of additional data points on jobs, companies, industry news, personal blogs and more, you’re sitting on a pretty powerful search engine.
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